Planning to expand your education business into Saudi schools, or other GCC markets? Many leaders in edtech (education technology) and educational resource providers see the region's schools as having big budgets and international curriculum alignment. However, the excitement around this dynamic landscape - driven by the ambitious Saudi Vision 2030 education reforms - masks unique market complexities. This article cuts through the hype to reveal critical challenges and key opportunities for education businesses committed to supporting the Kingdom of Saudi Arabia's transformative vision for the future of learning.